自動車・製造業、航空宇宙・防衛、トランスポーテーション領域における日本およびアジア・パシフィック地域のリーダー。新規を含む事業戦略、M&A戦略、セールス＆マーケティング及びブランド戦略、企業・収益改革などのテーマを中心に従事。次世代モビリティなどに関するテーマで、新聞・雑誌の取材や寄稿などメディアを通じ、英語と日本語で発信するなど、産業のポリシーメーキングにも貢献。前職では、日系大手自動車メーカーにて、商品企画や新規事業企画を経験。

Nobuhito Massimiliano Abe is a Kearney partner with a passion for cars and the car industry. He began his automotive career at Toyota, where he spent most of his time in product strategy and planning in Europe and Japan. Since joining Kearney in 2013, he has continued to specialize in cars and adjacent industries while gaining exposure to other diverse sectors.

Today, he is the APAC leader of Kearney’s MDI (mobility, defense & aerospace, advanced industrials) practice, personally serving automotive and industrial clients (OEM, tier1 suppliers and vehicle distribution) and defense & aerospace clients. “There were a lot of overhyped acronyms like CASE and MaaS thrown around in the last few years, as we cool down to realist reality, we still cannot deny the irreversible wave of digitization and carbon neutrality,” Nobuhito says. “As we see the convergence of industries such as tech and energy, strategizing and transforming is essential for survival.”

Based in Tokyo, Nobu (or Max) has a deep-rooted connection to the automotive industry. His childhood was highlighted by the thrill of driving racekarts, a passion that he continues to nurture in his downtime with amateur time attack and endurance racing sessions at renowned tracks like Fuji Speedway, Suzuka and Tsukuba Circuit. Even in the digital world, racing in Gran Turismo , he remains immersed in his passion.

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